What did Suzy Menkes say to Cara Develvigne at the Grand Palais? Want
some Lait du Coco with those Coco Pops?
Karl has seriously out done himself with the setting of his Fall 2014
collection this Paris Fashion Week, transforming the main hall of Paris’ iconic
Grand Palais into an entire Supermarket (which should be named Karl-mart). Of
course Karl never does anything in half measures, this supermarket had it all:
a fruits and vegetable section, canned goods, a liquor isle, and a home
improvement department all in witty clever packaging.
Products – conjured up by Stéfan Lubrina – included fit aid kits, “Boite
a Bobos de Coco”, “Boy” hair
mousse for men with the tag line “pour rasage peau d’humeur sauvage” and the
“So Chic” beaux ballets, naturally the bottled water “Eau du Chanel” took the
audience by storm, but it was the Chanel chainsaw that really stole the show
with the iconic leather and chain strap of a Chanel bag as the teeth of the not-so-dangerous
power tool.
Okay okay enough of the set. This collection was an extension of this couture
show earlier this year with the same hourglass feminine silhouette, this time
mixed with brightly coloured and metallic tweeds, sweatpants and of course
those Chanel sneakers which were extremely welcomed by fans of the house after
his show in January. This time taking it a step further and also introducing
the low top lace up boot which will no doubt be on many an A-lister’s foot in a
matter of weeks.
Adding onto the sporty casual vibe as seen in his last few RTW
collections, Lagerfeld adds yet another layer of urban cool with slouchy sweatpants,
hole filled knitwear and iridescent leggings.
So now it’s safe to say that the accessories department had a great deal
of fun with the collection. Chain metal shopping baskets were crafted from
iconic Chanel leather and chain straps and the wheeled shoppers were aptly
quilted, whilst fun touches including Chanel candy necklaces and the plastic
wrap purse were all delightfully inventive.
“Why a supermarket? It is something of today’s life and even people who dress at Chanel go there — it’s a modern statement for expensive things,” said Largerfeld.
